Brand Notes01
A founder's note before launch.
Notes on what took two years, why the launch date moved twice, and what we learned about doing it properly.
Journal
Everything, in order.
5 essays on whitening, ingredients, rituals, and the oral cosmetics category. New writing every week.
Brand Notes02
The India launch window.
A note on why we're launching in India first, what that means for the formula, and what's coming after.
Brand Notes03
Packaging as product — why the box is half the design.
A brand note on why the carton you throw away matters as much as the strip inside. A short defence of paying for paper.
Brand Notes04
A letter for opening day.
A short note from the studio. What we're shipping first, why we're slow, and the thank-you that comes in the first hundred boxes.
Brand Notes12
Why Wytte doesn't do mint blasts.
A short note on the most overused word in oral care, and what we're using instead.
The list
One letter, monthly.
Essays from the journal, launch updates, and a thank-you on opening day.
✦
You're on the list.
We'll let you know when Wytte launches.