Smile Confidence01
The portrait day — a 72-hour prep.
Wedding album. LinkedIn headshot. Press portrait. The three days before, planned.
Journal
Everything, in order.
4 essays on whitening, ingredients, rituals, and the oral cosmetics category. New writing every week.
Smile Confidence02
The bathroom shelf as still life.
What your shelf says before you've spoken. And why product designers think about it almost more than the product.
Smile Confidence03
Smiling on camera — and the smile that doesn't read.
The half-second smile in person never makes it into the photo. Why we freeze and what to do about it.
Smile Confidence04
Photographing a smile — light, angle, and the half-second you actually want.
The same teeth photograph eight different colours under eight different lights. How to give yourself a fighting chance in the photo that ends up online.
The list
One letter, monthly.
Essays from the journal, launch updates, and a thank-you on opening day.
✦
You're on the list.
We'll let you know when Wytte launches.